The Return of the Office Is Getting Personal
After years of uncertainty, New York City office traffic is now just 5.5% below pre-pandemic levels—a clear sign of renewed momentum in the nation’s largest office market. Across the country, other urban cores also are seeing a rebound in tenant activity, lease renewals, and design transformations.
But this resurgence isn’t about going “back to normal” (whatever that means anymore).
Today’s tenants aren’t just leasing space—they’re making statements. They want workplaces that reflect who they are and what they believe in.
In other words: Curation over cubic footage. Purpose over polish.
A recent CBRE global occupier sentiment survey found that 85% of tenants expect enhanced amenities—and nearly half are willing to spend more for the right experience. That’s pushing landlords to go beyond the basics and create environments that blend function with feeling.
So, what’s driving leasing decisions now?
- Hospitality-style amenities: curated lounges, rotating food vendors, concierge desks, wellness programming
- Wellness-forward design: air quality monitoring, daylighting strategies, biophilic elements, and recharge rooms
- Integrated technology: app-based bookings, real-time occupancy data, energy dashboards, and digital concierge tools
Hybrid-first firms need spaces that flex—offering collaborative zones, private areas, and adaptable layouts. Boutique urban offices with architectural character and suburban campuses with strong walkability are gaining favor for just that reason.
Landlords are responding. From experiential design partnerships to plug-and-play lease options, they’re repositioning properties faster than traditional shell space ever could.
Today’s office isn’t just a place to work—it’s an extension of a company’s brand. The most competitive landlords aren’t leading with oversized TI packages; they’re delivering environments that reflect tenant values and company culture. In this new era, experience is what drives deals, fuels retention, and supports stronger rents.
